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The Art of the Message

The Art of the Message

The words we use matter. Even the words on something as small as a button can affect whether or not someone clicks that button. Word choices can inspire or deter. Messaging is important. Buttons The button at the bottom of a form may seem insignificant, but it’s the last bit of real estate someone sees…

How to Build an Effective Landing Page

How to Build an Effective Landing Page

A landing page can serve many purposes, but the primary reason is to present a call to action that site visitors will want to follow through on. In many cases this will either lead to sign-ups or sales…and sometimes both. To be effective, a landing page needs great design, ease of functionality, good SEO, and…