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Conversions

The Art of the Message

The Art of the Message

The words we use matter. Even the words on something as small as a button can affect whether or not someone clicks that button. Word choices can inspire or deter. Messaging is important. Buttons The button at the bottom of a form may seem insignificant, but it’s the last bit of real estate someone sees…

How to Build High Converting Forms

How to Build High Converting Forms

High converting forms are crucial for sales and marketing. A form designed with conversions in mind follows different design concepts than standard forms. In this article, we’ll examine what makes a form high converting and see how to build one with WS Form.