Send Email

The Send an Email action lets you send any number of emails to recipients when a form is saved or submitted.

This action is fully configurable and allows you to:

  • Choose HTML or Plain text email format
  • Specify the sender*
  • Specify one or more recipients*
  • Specify one or more CC and/or BCC recipients*
  • Enter a reply-to email address*
  • Set the subject*
  • Edit the email using the WordPress visual editor or raw HTML*
  • Attach files (uploaded files or even signatures from your form)
  • Specify custom email headers*
  • Specify the email character set*

* You can dynamically set these values with WS Form variables too. So you could even set one of these as the email address someone entered onto your form.

Tip: To ensure WS Form is fully compatible with WordPress, we use the standard wp_mail function to send emails. We recommend using an email gateway such as Amazon SES, MailGun, or SendGrid to send emails and using a WordPress plugin to add support for these gateways. You will then find that email sending is a lot more efficient than relying on raw emails being sent from your hosting provider.

Adding This Action

To add a Send an Email action:

  1. When editing your form, click the Actions icon at the top of the page. The Actions sidebar will open on the right-hand side of the page.
  2. Click the Add  icon to add a new action.
  3. Select Send an Email from the Action pulldown. A series of settings will appear.

As with all sidebars in WS Form, click the Save button at the bottom to save your changes, or click Cancel to disregard your changes.

The Send and Email action settings are as follows:

When Should This Action Run?

You can choose to send an email when the form is saved, submitted, or both.

From Email Address

Enter the From email address in this field. You can either enter an email address directly or use a WS Form variable in this field. For more information about WS Form variables, click here.

This field defaults to #blog_admin_email which will enter the email address you have configured in the WordPress Settings > General page.

From Display Name (optional)

You can enter a display name for your email for the from field. This will show the display name instead of the email address in most email clients.

You can either enter a name or use a WS Form variable in this field. For more information about WS Form variables, click here.

This field defaults to #blog_name which will enter the name of the website you have configured in the WordPress Settings > General page.

To

You can add any number of To email addresses for the email. Typically this will be to you or perhaps to the website visitor to acknowledge their inquiry. To add a To email address:

  1. Click the Add  icon.
  2. Enter the email address.
  3. Optionally enter a display name for the email address (e.g. Your name).

You can enter straight text or use a WS Form variable in this field. For more information about WS Form variables, click here.

This field defaults to #blog_admin_email and#blog_name which will enter the email address and the name of your website you have configured in the WordPress Settings > General page.

Tip: Some email clients do not like emails that are sent to and from the same email address. We would recommend changing the from email address to something like do.not.reply@yourdomain.com to ensure these are different. Also some email gateways require you to register sender email addresses before you can use them. Ensure you have registered all from addresses if that is the case.

Round Robin

The round robin feature is used to send notifications to each recipient in your To list according to the percentages you set in the Round Robin % column. To enable round robin, check this box. A third column will then appear in the To repeater above.

The Round Robin % column defaults to Auto. WS Form will automatically calculate a percentage for that row. For example, if you have two recipients, each recipient will receive 50% of the notifications if the column is set to Auto. If you enter a percentage, e.g. 25, that row will receive 25% of the notifications and the other Auto row will receive 75%.

The sum of the percentages entered for all the rows should not exceed 100.

CC

The CC field lets you send a carbon copy of the email to recipients. Use the same method as adding values to the To field (see above) to complete this section. This field is optional.

BCC

The BCC field lets you send a blind carbon copy of the email to recipients. Use the same method as adding values to the To field (see above) to complete this section. This field is optional. BCC recipients will receive a copy of the email, but other recipients will not see that they received it.

Reply To Email Address

By default replies to an email are sent to the From email address. You can override this by entering an email address into this field.

For multiple reply to email address, separate email addresses with a comma.

You can enter straight text or use a WS Form variable in this field. For more information about WS Form variables, click here.

Subject

Enter the subject line of your email here.

You can enter straight text or use a WS Form variable in this field. For more information about WS Form variables, click here.

This field defaults to #form_label which enters the label of your form as the subject line.

Message

Enter the content of your email here.

You can enter straight text and also use WS Form variables in this field. For more information about WS Form variables, click here. There are various email-specific variables that can be used in this field.

This field defaults to:

#email_subject
#email_submission

This will add the subject of the email and the contents of the form submission to the email.

Some frequently used variables are as follows:

Email

Name / VariableAdditional Information
Character set
#email_charset
For more information about this variable, click here. This variable can only be used in the Send Email action.
Content type
#email_content_type
For more information about this variable, click here. This variable can only be used in the Send Email action.
E-Commerce Values
#email_ecommerce
This variable outputs a list of the e-commerce transaction details such as total, transaction ID and status fields. For more information about this variable, click here. This variable can only be used in the Send Email action.
Logo
#email_logo
For more information about this variable, click here. This variable can only be used in the Send Email action.
Subject
#email_subject
For more information about this variable, click here. This variable can only be used in the Send Email action.
Submitted Fields
#email_submission(tab_labels, section_labels, field_labels, blank_fields, static_fields)
This variable outputs a list of the fields captured during a submission. You can either use: #email_submission or provide additional parameters to toggle tab labels, section labels, blank fields and static fields (such as text or HTML areas of your form). Specify 'true' or 'false' for each parameter, for example: #email_submission(true, true, false, true, true) For more information about this variable, click here. This variable can only be used in the Send Email action.
Tracking data
#email_tracking
For more information about this variable, click here. This variable can only be used in the Send Email action.

Tracking

Name / VariableAdditional Information
Agent
#tracking_agent
Stores the website visitors agent (browser type).
City (By IP)
#tracking_ip_lookup_city
If checked, WS Form will perform an IP lookup and obtain the city located closest to their approximate location.
Country (By IP)
#tracking_ip_lookup_country
If checked, WS Form will perform an IP lookup and obtain the country located closest to their approximate location.
Duration
#tracking_duration
Stores the duration it took to complete the form in seconds.
Hostname
#tracking_host
Stores the server hostname.
Location (By IP)
#tracking_ip_lookup_latlon
This will obtain an approximate latitude and longitude of a website visitor by their IP address.
Location (By browser)
#tracking_geo_location
If a website visitors device supports geo location (GPS) this option will prompt and request permission for that data and store the latitude and longitude to a submission.
Operating System
#tracking_os
Stores the website visitors operating system.
Pathname
#tracking_pathname
Pathname of the URL.
Query String
#tracking_query_string
Query string of the URL.
Referrer
#tracking_referrer
Stores the web page address a website visitor was on prior to completing the submitted form.
Region (By IP)
#tracking_ip_lookup_region
If checked, WS Form will perform an IP lookup and obtain the region located closest to their approximate location.
Remote IP Address
#tracking_remote_ip
Stores the website visitors remote IP address, e.g. 123.45.67.89
Time Zone (By IP)
#tracking_ip_lookup_time_zone
If checked, WS Form will perform an IP lookup and obtain the time zone closest to their approximate location.
UTM Campaign
#tracking_utm_campaign
This can be used to store the UTM (Urchin Tracking Module) campaign parameter.
UTM Content
#tracking_utm_content
This can be used to store the UTM (Urchin Tracking Module) content parameter.
UTM Medium
#tracking_utm_medium
This can be used to store the UTM (Urchin Tracking Module) medium parameter.
UTM Source
#tracking_utm_source
This can be used to store the UTM (Urchin Tracking Module) source parameter.
UTM Term
#tracking_utm_term
This can be used to store the UTM (Urchin Tracking Module) term parameter.

To view all available variables, click here.

Message Editor

Use this setting to choose which type of editor to use for your message content. The available options are:

  • Visual / Text – This displays the standard WordPress visual editor. The Text tab gives you more granular control over the content, e.g. you can add HTML.
  • HTML – This displays an HTML editor so that you can enter raw HTML as your email content.

Field Attachments

If you have file upload or signature fields in your form, you can attach them using this setting. To add a field attachment:

  1. Click the Add  icon to add an attachment row.
  2. Select the file upload or signature field.

Media Attachments

You can attach files from your media library to your email. To add a media attachment:

  1. Click the Add  icon to add an attachment row.
  2. Click Select to open the WordPress media library.
  3. Select a media item. The filename will then appear in the attachment row.

Link to Files

If file uploads are included in the email submission, then enabling this checkbox will link the file names to the files.

Wrap Messages in Header and Footer

This setting is checked by default. It wraps your message in a simple header and footer including some basic styling to make email sending quick and easy. If you want more control over your email content, you can uncheck this setting and the content of your message will sent without this wrapper.

Clear Hidden Fields

When this setting is checked, WS Form will clear the value of any fields that are hidden on the form before they are processed by this action. This is useful if you only want to include completed fields a user could see at the time the form was submitted or saved. Note that fields that are of the hidden type are always included.

Content Type

Choose Plain text or HTML for your email type. We recommend using HTML, which will enable you to better format your email and include images if you wish.

Headers

You can use this setting to add custom headers to your email.

  1. Click the Add  icon.
  2. Add the header key value pair.

Character Set

Enter the character set of the email here if you wish to change it.

You can enter straight text or use a WS Form variable in this field. For more information about WS Form variables, click here.

This field defaults to #blog_charset which enters the character set of your website.