Madlitics captures marketing attribution data before a visitor submits your form and writes that data into WS Form fields. This helps each submission include source, channel, campaign, landing page, and click ID context.
With Madlitics on your WordPress site, you can keep first-touch attribution and UTM data attached to form submissions as visitors browse, return later, or submit from a different page.
That gives your team cleaner lead records and better reporting. You can pass attribution data collected through WS Form into your CRM, email platform, spreadsheet, or reporting workflow.