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Track Form Conversions in WordPress with Popular Analytics Tags

Fire conversion tags from your forms for Google, Facebook, LinkedIn, and Fathom analytics.

  • Multiple tracking types Fire conversion tags for Google, Facebook, LinkedIn, and Fathom analytics.
  • Choose when it runs Run the action when a form is saved, submitted, or both.
  • Google Tag Manager Send events with Data Layer variables.
  • Google Analytics events Set event category, action, label, and value.
  • Facebook event support Use standard Facebook events or define custom ones.
  • Use WS Form variables Enter straight text or dynamic WS Form variables in supported settings.

Track form conversions in WordPress by firing conversion tags from a WS Form action. Supported options include Google Tag Manager (Data Layer), Google Analytics, Fathom Analytics, Facebook (Standard), Facebook (Custom), and LinkedIn (Insight Tag).

You can choose when the action runs when a form is saved, submitted, or both. Many settings accept straight text or WS Form variables, so you can pass dynamic values into your tracking setup.

If you need to fire a different type of conversion tag, you can use the Run JavaScript action.

  • Google Tag Manager support

    Fire a Google Tag Manager event using the Data Layer. You can add any number of Data Layer variables to the event.

  • Google Analytics events

    Configure Google Analytics tracking with event category, optional action, optional label, and optional numeric value.

  • Fathom event tracking

    Enter a Fathom event name, with optional cents and an optional site ID.

  • Facebook standard events

    Select a Facebook standard event name and optionally add object properties to the event.

  • Facebook custom events

    Enter your own Facebook event name and define object properties as key value pairs.

  • LinkedIn conversion events

    Fire a LinkedIn conversion event by entering the conversion ID.

  • Dynamic tracking values

    Supported settings can use straight text or WS Form variables to pass dynamic values into your tracking events.

  • Alternative tag firing

    If you need a different type of conversion tag, you can use the Run JavaScript action.

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Frequently Asked Questions

Which conversion tracking types are supported?

WS Form supports Google Tag Manager (Data Layer), Google Analytics, Fathom Analytics, Facebook (Standard), Facebook (Custom), and LinkedIn (Insight Tag).

When can the Conversion Tracking action run?

You can choose to run the action when the form is saved, submitted, or both.

Can I use dynamic values in conversion tracking settings?

Yes. Supported settings can use straight text or WS Form variables.

What can I configure for Google Analytics tracking?

Google Analytics settings include Event Category, optional Event Action, optional Event Label, optional numeric Event Value, and Data Layer Variables.

What do I need for Google Tag Manager, Google Analytics, Facebook, or LinkedIn tracking?

To fire these events, the relevant tag must be installed on your site or website: Google Tag Manager, Google Analytics, Facebook Tracking Pixel, or LinkedIn Insight Tag.

How do I set up conversion tracking in WS Form?

Edit your form, click the Actions icon, add a new action, and select Conversion Tracking. You can then choose the tracking type and configure its settings. For more help, visit the Conversion Tracking guide.

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