Conversion TrackingPRO

The conversion tracking action allows you to fire conversion tags for:

  • Google Analytics
  • Facebook Tracking Pixels

Tip: If you have a different type of conversion tag you need to fire, you can use the ‘Run JavaScript’ action.

Adding This Action

To add a ‘Conversion Tracking’ action:

  1. When editing your form, click the ‘Actions’ icon at the top of the page. The ‘Actions’ sidebar will open on the right-hand side of the page.
  2. Click the ‘Add’  icon to add a new action.
  3. Select ‘Conversion Tracking’ from the Action pulldown. A series of settings will appear.

As with all sidebars in WS Form, click the ‘Save’ button at the bottom to save your changes, or click ‘Cancel’ to disregard your changes.

The ‘Run WordPress Hooks’ action settings are as follows:

When should this action run?

You can choose to run the WordPress hook when the form is saved, submitted, or both.

Type

Select the type of hook you would like to run:

Google Analytics

In order to fire a Google Analytics event, you need to do the following:

  1. Install a Google Analytics tag on your website.
  2. Enable Google Analytics in Form Settings.

The Google Analytics settings for the Conversion Tracking action are as follows:

Setting Description
Event Action Typically you will use the action parameter to name the type of event or interaction you want to track for a particular web object.

For example: ‘Form Submitted’

Event Category (Optional) A category is a name that you supply as a way to group objects that you want to track. Typically you will use the same category name multiple times over related UI elements that you want to group under a given category.

For example: ‘Form’

Event Label (Optional) With labels you can provide additional information for events that you want to track.

For example: ‘Contact Us’

Event Value (Optional)(Numeric) Value differs from the other components in that it is an integer rather than string, so use it to assign a numerical value to a tracked page object.

For example: the perceived value of a lead in dollars, such as 123

You can enter straight text or use a WS Form variable in these settings. For more information about WS Form variables, click here.

Facebook (Standard)

In order to fire a Facebook Tracking Pixel event, you need to install a Facebook Tracking Pixel on your website.

The Facebook (Standard) settings for the Conversion Tracking action are as follows:

Setting Description
Event Name Select the event name you want to fire. For more information on these events, click here.
Object Properties (Optional) You can add any number of object properties to the event. For more information on these object properties, click here.

You can enter straight text or use a WS Form variable in these settings. For more information about WS Form variables, click here.

Facebook (Custom)

In order to fire a Facebook Tracking Pixel event, you need to install a Facebook Tracking Pixel on your website.

The custom Facebook option allows you to manually type in the event name and specify each object property yourself as key value pairs.

The Facebook (Custom) settings for the Conversion Tracking action are as follows:

Setting Description
Event Name Enter the event name you want to fire. For more information, click here.
Object Properties (Optional) You can add any number of object properties to the event. For more information, click here.

You can enter straight text or use a WS Form variable in these settings. For more information about WS Form variables, click here.