Conversion Tracking Action

The conversion tracking action allows you to fire conversion tags for:

Tip: If you have a different type of conversion tag you need to fire, you can use the ‘Run JavaScript‘ action.

Adding a Conversion Tracking Action

To add a ‘Conversion Tracking’ action:

When editing your form, click the ‘Actions’ icon at the top of the page. The ‘Actions’ sidebar will open on the right-hand side of the page.
Click the ‘Add’ icon to add a new action.
Select ‘Conversion Tracking’ from the Action pulldown. A series of settings will appear.

As with all sidebars in WS Form, click the ‘Save’ button at the bottom to save your changes, or click ‘Cancel’ to disregard your changes.

The ‘Conversion Tracking’ action settings are as follows:

You can choose to run the WordPress hook when the form is saved, submitted, or both.

Select the type of hook you would like to run:

In order to fire a Google Tag Manager event at the data layer level, you need to install Google Tag Manager on your website.

The Google Tag Manager settings for the Conversion Tracking action are as follows:

Setting	Description
Variables	You can add any number of variables to the data layer for the event. You can enter straight text or use a WS Form variable in the value. For more information about WS Form variables, click here.
Reset Data Layer Before Push	If checked the data layer will be cleared of any existing variables prior to being submitted. We recommend leaving this setting checked to avoid issues with triggering.

In order to fire a Google Analytics event, you need to install a Google Analytics on your website.

The Google Analytics settings for the Conversion Tracking action are as follows:

Setting	Description
Event Category	A category is a name that you supply as a way to group objects that you want to track. Typically you will use the same category name multiple times over related UI elements that you want to group under a given category. For example: ‘Form – #form_label’
Event Action (Optional)	Typically you will use the action parameter to name the type of event or interaction you want to track for a particular web object. For example: ‘Submitted’
Event Label (Optional)	With labels you can provide additional information for events that you want to track. For example: ‘Contact Us’
Event Value (Optional)(Numeric)	Value differs from the other components in that it is an integer rather than string, so use it to assign a numerical value to a tracked page object. For example: the perceived value of a lead in dollars, such as 123.

You can enter straight text or use a WS Form variable in these settings. For more information about WS Form variables, click here.

In order to fire a Facebook Tracking Pixel event, you need to install a Facebook Tracking Pixel on your website.

The Facebook (Standard) settings for the Conversion Tracking action are as follows:

Setting	Description
Event Name	Select the event name you want to fire. For more information on these events, click here.
Object Properties (Optional)	You can add any number of object properties to the event. For more information on these object properties, click here.

You can enter straight text or use a WS Form variable in these settings. For more information about WS Form variables, click here.

In order to fire a Facebook Tracking Pixel event, you need to install a Facebook Tracking Pixel on your website.

The custom Facebook option allows you to manually type in the event name and specify each object property yourself as key value pairs.

The Facebook (Custom) settings for the Conversion Tracking action are as follows:

Setting	Description
Event Name	Enter the event name you want to fire. For more information, click here.
Object Properties (Optional)	You can add any number of object properties to the event. For more information, click here.

You can enter straight text or use a WS Form variable in these settings. For more information about WS Form variables, click here.

In order to fire a LinkedIn conversion event, you need to install a LinkedIn InSight Tag on your website.

The LinkedIn (InSight Tag) settings for the Conversion Tracking action are as follows:

Setting	Description
Conversion ID	Enter the conversion ID want to fire.