Tracking
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Conversion Tracking
The conversion tracking action allows you to fire conversion tags for Google Analytics or Facebook Tracking Pixels.
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Fathom Analytics Events
If you are using Fathom Analytics on your website you can use WS Form to fire off events when a form is submitted.
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Google Events
The WS Form PRO Google Analytics settings let you fire events when a form, tab or field is interacted with.
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How To Set Up Google Enhanced Conversions For Google Tag Manager
This tutorial describes how to configure the Conversion Tracking action for use with the Google Tag Manager to provide Google Enhanced Conversion variables in the data layer.
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How to Track Google Ads GCLID Using WS Form
This tutorial explains how to store the Google Click Identifier (GCLID) for each submission.
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Tracking
WS Form provides several built-in tracking attributes to provide you with information about the website visitors using your form.