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Fathom Analytics EventsPRO

Fathom Analytics is a privacy-focused website analytics tool. It’s designed as an alternative to more traditional analytics services like Google Analytics, with a strong emphasis on user privacy and data protection.

If you are using Fathom Analytics on your website you can use WS Form to fire off events when a form is submitted. This is done by adding a Conversion Tracking acton to your form.

To add a Conversion Tracking action:

  1. Click the Actions icon at the top of the layout editor. The Actions sidebar will open on the side of the page.
  2. Click the Add  icon to add a new action.
  3. Select Conversion Tracking from the Action pulldown. A series of settings will appear.WS Form PRO - Conversion Tracking - Fathom Analytics Event Firing
  4. In the Type setting choose Fathom Analytics.
  5. In the Event Name setting enter an event name. Learn more about acceptable event names.
  6. Optionally enter a Cents value for the event. 100 = $1.
  7. Optionally enter a Site ID to associate the event with.
  8. Click Save & Close.

Your form will now fire a Fathom Analytics event when the form is submitted.