TrackingPRO

WS Form provides several built-in tracking attributes to provide you with information about the website visitors using your form.

When a form is saved or submitted, you have the option of attaching the tracking attributes to a submission.

Tip: You are advised to make it clear to website visitors that you are storing such information to ensure your website is GDPR compliant.

In order to comply with GDPR, tracking attributes are disabled by default. If you switch these on, you should make it clear to the users of your form that you are tracking this information and also provide a checkbox to acknowledge that the user is providing consent for you to store such information.

To enable or disable tracking attributes, click the form settings icon in the top toolbar when editing a form. The form settings sidebar will then appear on the right side of the page.

The available tracking features are as follows.

SettingDescription
Remote IP AddressStores the website visitors remote IP address, e.g. 123.45.56.789
Location (By browser)If a website visitors device supports geo location (GPS) this option will prompt and request permission for that data and store the latitude and longitude to a submission.
Location (By IP)This will obtain an approximate latitude and longitude of a website visitor by their IP address.
ReferrerStores the web page address a website visitor was on prior to completing the submitted form.
Operating SystemStores the website visitors operating system.
AgentStores the website visitors agent (browser type).
HostnameStores the website visitors host.
City (By IP)When enabled, WS Form PRO will perform an IP lookup and obtain the city located closest to their approximate location.
Region (By IP)When enabled, WS Form PRO will perform an IP lookup and obtain the region located closest to their approximate location.
Country (By IP)When enabled, WS Form PRO will perform an IP lookup and obtain the country located closest to their approximate location.
UTM SourceThis can be used to store the UTM (Urchin Tracking Module) source parameter.
UTM MediumThis can be used to store the UTM (Urchin Tracking Module) medium parameter.
UTM CampaignThis can be used to store the UTM (Urchin Tracking Module) campaign parameter.
UTM TermThis can be used to store the UTM (Urchin Tracking Module) term parameter.
UTM ContentThis can be used to store the UTM (Urchin Tracking Module) content parameter.

WS Form requests free IP lookups from geoPlugin, which uses GeoLite data created by MaxMind, available from http://www.maxmind.com. WS Form provides no warranty as to the accuracy or reliability of this data. Please see geoPlugin’s Acceptable Use Policy for more information.