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Facebook Ads
Built-In

Facebook Ads

Fire Facebook conversion events from your forms with WS Form conversion tracking.

How to Track Form Conversions with Facebook Ads

Track Facebook conversions from your forms in WordPress

WS Form includes a Conversion Tracking action that can fire Facebook Tracking Pixel events from your forms in WordPress.

You can choose Facebook (Standard) to select an event name and add optional object properties. You can also choose Facebook (Custom) to manually enter the event name and define object properties as key value pairs.

For Facebook conversion tracking to work, a Facebook Tracking Pixel must already be installed on your website. WS Form also lets you enter straight text or use WS Form variables in these settings.

  • Standard Facebook events

    Fire a Facebook standard event and add optional object properties.

  • Custom event support

    Manually enter a Facebook event name and define object properties as key value pairs.

  • Use form variables

    Enter straight text or use WS Form variables in Facebook conversion tracking settings.

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Frequently Asked Questions

How do I integrate WordPress with Facebook Ads using WS Form?

Add a Conversion Tracking action to your form, then choose either Facebook (Standard) or Facebook (Custom). For full setup guidance, see Conversion Tracking.

What Facebook tracking options does WS Form support?

WS Form supports Facebook (Standard) and Facebook (Custom) in the Conversion Tracking action.

Do I need a Facebook Tracking Pixel on my website?

Yes. To fire a Facebook Tracking Pixel event, you need to install a Facebook Tracking Pixel on your website.

What can I configure for Facebook standard events?

For Facebook (Standard), you can select the event name you want to fire and add any number of optional object properties.

What can I configure for Facebook custom events?

For Facebook (Custom), you can manually enter the event name and add object properties as key value pairs.

Can I use WS Form variables in Facebook conversion tracking settings?

Yes. You can enter straight text or use WS Form variables in the Facebook conversion tracking settings.

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Built into WS Form PRO and available with every PRO edition.

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