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Google Analytics
Built-In

Google Analytics

Track Google Analytics events when your forms in WordPress are saved or submitted.

How to Track Forms with Google Analytics in WordPress

Measure form activity in Google Analytics

Use the Conversion Tracking action to fire Google Analytics events from your forms in WordPress. You can choose to run the action when a form is saved, submitted, or both.

For Google Analytics, WS Form supports event settings for Event Category, Event Action, Event Label, and Event Value. You can also add Data Layer Variables and use straight text or WS Form variables in these settings.

To fire a Google Analytics event, a Google Analytics tag must be installed on your website. You can learn more in the Conversion Tracking guide.

  • Track form events

    Fire Google Analytics events from a form save, form submission, or both.

  • Set event details

    Configure Event Category, Event Action, Event Label, and Event Value for your tracked events.

  • Use form variables

    Enter straight text or use WS Form variables in Google Analytics settings and data layer values.

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Frequently Asked Questions

How do I integrate WordPress with Google Analytics using WS Form?

Add a Conversion Tracking action to your form, choose Google Analytics as the type, and configure the event settings. You can follow the setup guide here: https://wsform.com/knowledgebase/conversion-tracking/

What can the Conversion Tracking action send to Google Analytics?

It can fire a Google Analytics event with Event Category, Event Action, Event Label, and Event Value settings.

When can the Google Analytics action run?

You can choose to run the action when the form is saved, submitted, or both.

Can I use WS Form variables in Google Analytics settings?

Yes. You can enter straight text or use WS Form variables in the Google Analytics settings.

Can I add data layer variables for Google Analytics?

Yes. You can add any number of data layer variables for the event.

Do I need Google Analytics installed on my website?

Yes. To fire a Google Analytics event, you need to install a Google Analytics tag on your website.

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Built into WS Form PRO and available with every PRO edition.

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