Author Archives: Michelle Frechette

The Art of the Message

The Art of the Message

The words we use matter. Even the words on something as small as a button can affect whether or not someone clicks that button. Word choices can inspire or deter. Messaging is important. Buttons The button at the bottom of a form may seem insignificant, but it’s the last bit of real estate someone sees…

Fun With Forms - Mad Lib Styles

Fun with Forms: Mad Libs Style

At WS Form, we share a lot about how forms help collect information, complete calls to action, make sales, and more. But what about some good old-fashioned fun? What about creating a form where the only outcome is a smile, a laugh, and maybe sharing it with a friend? WS Form can help with that,…

How to Build an Effective Landing Page

How to Build an Effective Landing Page

A landing page can serve many purposes, but the primary reason is to present a call to action that site visitors will want to follow through on. In many cases this will either lead to sign-ups or sales…and sometimes both. To be effective, a landing page needs great design, ease of functionality, good SEO, and…

Website Resolutions for 2022

Website Resolutions for 2022

It’s almost 2022. Is your website ready or stuck in the past? You built a website (or had someone build it for you), so you’re done, right? Nope. Not even close. Just like you’re not still wearing the clothes you bought in 1997 (flares with neon shirts anyone?) your website needs to grow and change…