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Track Visitor Data in Your forms in WordPress

Capture visitor tracking attributes with form submissions and use them in email acknowledgements.

  • Built-in tracking attributes Capture visitor information with built-in tracking attributes.
  • Attach to submissions Add tracking attributes when a form is saved or submitted.
  • Disabled by default Tracking attributes are off by default for GDPR compliance.
  • Form settings control Enable or disable tracking attributes in form settings.
  • Email tracking output Show tracking data in email acknowledgements with #email_tracking.
  • Tracking variables Use variables to insert individual tracking values.

WS Form includes built-in tracking attributes that can provide information about the website visitors using your form.

When a form is saved or submitted, you can attach tracking attributes to the submission. In WordPress, tracking attributes are disabled by default to help support GDPR compliance.

You can enable or disable tracking attributes in form settings while editing a form. WS Form also lets you show tracking data in an email acknowledgement using #email_tracking.

  • Track visitor information

    WS Form provides built-in tracking attributes to give you information about the website visitors using your form.

  • Store with submissions

    Tracking attributes can be attached to a submission when a form is saved or submitted.

  • GDPR-aware defaults

    Tracking attributes are disabled by default to help you comply with GDPR requirements.

  • Enable when needed

    You can switch tracking attributes on or off from the form settings while editing a form.

  • Email acknowledgement support

    Add #email_tracking to your email content to show tracking data in an email acknowledgement.

  • Use tracking variables

    Variables are available to insert individual tracking values where supported.

  • Server-side availability

    Some tracking variables can only be used server-side, such as in Send Email actions or custom mapping settings.

  • Geo lookup data

    WS Form requests free IP lookups from geoPlugin, which uses GeoLite data created by MaxMind.

Real Customer Reviews

Trusted by thousands of WordPress professionals.

  • WS Form is the best! I haven’t had any issues with submissions, it’s solid and reliable, with so many customization options. Absolutely wonderful all around!

    – amberskyverge

  • Within 30 mins I had a reply and a fix. If you need a form for your WordPress website with fast, knowledgeable support, don’t look past WS Form.

    – gsheppard

  • Once I started using WS Form, I haven’t used another. It’s light, super easy to use, and there’s always more stuff to learn if you want to go deep.

    – parvy

Frequently Asked Questions

What is Visitor Tracking in WS Form?

Visitor Tracking uses built-in tracking attributes to provide information about the website visitors using your form.

When are tracking attributes attached to a submission?

Tracking attributes can be attached when a form is saved or submitted.

Are tracking attributes enabled by default?

No. Tracking attributes are disabled by default.

How do I use Visitor Tracking in WS Form?

Open your form while editing, click the form settings icon in the top toolbar, and use the form settings sidebar to enable or disable tracking attributes. For more information, see Tracking.

How can I show tracking data in an email acknowledgement?

Add #email_tracking to your email content to show tracking data in an email acknowledgement.

Can I insert individual tracking values?

Yes. Variables are available to insert the various tracking values.

Can tracking variables be used everywhere?

No. Some tracking variables can only be used server-side, such as in a Send Email action or in a custom mapping setting.

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